SALES AGENCY FOR GLOBAL PRODUCTS

Selling in Japan is nothing like
selling anywhere else.

Great products stall in Japan every day, and it's almost never the product's fault — it's how they're sold. SpiderWave is a sales agency built specifically for foreign companies entering Japan. We become your team on the ground and sell the way Japan buys.

Talk to us Why products stall in Japan →

What we do

01

We establish and operate your Japanese entity

For companies with no entity here yet. Registration is handled with licensed professionals, and meetings are already booked by the time the company exists.

02

Run sales for the entity you already have

For companies already registered in Japan. We generate the meetings, negotiate through the ringi approval process, close, and stay on as your contact afterwards — all in Japanese.

03

Sales support without setting up an entity

We can take on sales for you without a Japanese entity in place. The terms of our agreement are open to discussion, so start by telling us your situation.

Service details

Registration filings and immigration procedures are carried out by the licensed judicial and administrative scriveners we work with.

Track Record

The numbers behind our track record.

We've run market entry for two US companies. Both produced results in weeks, not quarters — here is what each engagement delivered.

424
Meetings booked
Across two engagements
164
Deals closed
From those meetings
4
Weeks to first results
Not quarters
2
US clients
Both still active
Engagement breakdown

Engagement 01

5 weeks
334Meetings booked
78+Deals closed

Engagement 02

1 month
90Meetings booked
86Deals closed

This engagement sold a free-to-adopt product: customers took it on at no implementation cost, which is why the close rate here is far higher than in a paid deal.

The Japan Gap

Why is it hard to sell
a foreign product in Japan?

The playbook that worked everywhere else stops working here. How decisions get made, how trust is earned, how a deal actually moves forward — all of it runs on different rules.

VS

Selling elsewhere GLOBAL STYLE

  • One champion can decide, and the deal moves quickly
  • Cold email and outbound alone can open real conversations
  • Features and ROI drive the evaluation
  • First call to pricing to signature, in a straight line
  • Contracts stay transactional and trials start immediately

Selling in Japan JAPAN STYLE

  • Approval flows through ringi and several departments — there is no single decision-maker
  • Without an established relationship you rarely get the meeting at all
  • Track record, peace of mind and depth of support drive the evaluation
  • Deals advance in stages, on a foundation of patiently built trust
  • Attentive follow-up in Japanese is the baseline expectation
REASON 01

“A great product sells itself” doesn't apply here

Japanese buyers care far more about who is selling and who else has already adopted it than about the feature list. An unknown foreign product often never makes the shortlist, no matter how good it is.

Read more →
REASON 02

Ringi and decision by consensus

Winning over your champion is only the beginning. Only a sales team that can map and shepherd the whole approval chain — their manager, the other departments involved, IT and legal — ever gets to a signature.

Read more →
REASON 03

The real barrier is business culture, not language

Translation doesn't close this gap. From how business cards are exchanged to how a quote is presented to how often you follow up, breaking the unwritten rules costs you trust instantly.

Read more →
Read the full article
How it works

From your first message
to selling in Japan.

STEP 01

STEP 02

STEP 03

STEP 04

Thinking about Japan?
Let's talk.

“We want to enter Japan but have no idea where to start” is a perfectly good place to begin. Tell us about your product and we'll give you an honest read on your chances here — no charge.

Or email us directly: Infor@spiderwaves.co.jp