Great products stall in Japan every day, and it's almost never the product's fault — it's how they're sold. SpiderWave is a sales agency built specifically for foreign companies entering Japan. We become your team on the ground and sell the way Japan buys.
For companies with no entity here yet. Registration is handled with licensed professionals, and meetings are already booked by the time the company exists.
For companies already registered in Japan. We generate the meetings, negotiate through the ringi approval process, close, and stay on as your contact afterwards — all in Japanese.
We can take on sales for you without a Japanese entity in place. The terms of our agreement are open to discussion, so start by telling us your situation.
Registration filings and immigration procedures are carried out by the licensed judicial and administrative scriveners we work with.
We've run market entry for two US companies. Both produced results in weeks, not quarters — here is what each engagement delivered.
This engagement sold a free-to-adopt product: customers took it on at no implementation cost, which is why the close rate here is far higher than in a paid deal.
The playbook that worked everywhere else stops working here. How decisions get made, how trust is earned, how a deal actually moves forward — all of it runs on different rules.
Japanese buyers care far more about who is selling and who else has already adopted it than about the feature list. An unknown foreign product often never makes the shortlist, no matter how good it is.
Read more →Winning over your champion is only the beginning. Only a sales team that can map and shepherd the whole approval chain — their manager, the other departments involved, IT and legal — ever gets to a signature.
Read more →Translation doesn't close this gap. From how business cards are exchanged to how a quote is presented to how often you follow up, breaking the unwritten rules costs you trust instantly.
Read more →“We want to enter Japan but have no idea where to start” is a perfectly good place to begin. Tell us about your product and we'll give you an honest read on your chances here — no charge.