Engagement 01
5 weeks334Meetings booked
78+Deals closed
Great products stall in Japan every day, and it's almost never the product's fault — it's how they're sold. SpiderWave is a sales agency built specifically for foreign companies entering Japan. We become your team on the ground and sell the way Japan buys.
We've run market entry for two US companies. Both produced results in weeks, not quarters — here is what each engagement delivered.
This engagement sold a free-to-adopt product: customers took it on at no implementation cost, which is why the close rate here is far higher than in a paid deal.
The playbook that worked everywhere else stops working here. How decisions get made, how trust is earned, how a deal actually moves forward — all of it runs on different rules.
Japanese buyers care far more about who is selling and who else has already adopted it than about the feature list. An unknown foreign product often never makes the shortlist, no matter how good it is.
Winning over your champion is only the beginning. Only a sales team that can map and shepherd the whole approval chain — their manager, the other departments involved, IT and legal — ever gets to a signature.
Translation doesn't close this gap. From how business cards are exchanged to how a quote is presented to how often you follow up, breaking the unwritten rules costs you trust instantly.
More than a reseller. We act as your official presence in Japan and own the whole journey, from lead generation and meetings through to closing and long-term account management.
We pressure-test where your product can win in Japan, then rebuild targeting and messaging for a Japanese audience.
We open doors the Japanese way, using the method that produced 334 qualified meetings in five weeks.
We design every conversation around the internal approval process, then handle negotiation and contracting in Japanese.
We stay on as your day-to-day point of contact, protecting the relationship and growing it through upsell and referrals.
“We want to enter Japan but have no idea where to start” is a perfectly good place to begin. Tell us about your product and we'll give you an honest read on your chances here — no charge.